Until Now
Art & CultureMediaEconomics

The Eras Tour

The first concert tour to gross more than a billion dollars, and then two.

When
Duration
1.7 years
Known to
± 12 hours
Era
Contemporary, Holocene

Taylor Swift's tour ran from March 2023 to December 2024 across 149 shows and took over two billion dollars, more than double any previous tour. Its local economic effects were large enough for central banks to remark on them, ticket demand collapsed Ticketmaster and prompted an antitrust suit, and seismometers registered the crowds in Seattle and Edinburgh.

Just before

Just after