Until Now
TechnologyEconomics

The moving assembly line

Ford halves the price of a car by moving the work to the worker.

When
Known to
± 1 year
Era
Industrial, Holocene

Ford introduces the moving line at Highland Park in 1913, cutting Model T assembly from over twelve hours to ninety-three minutes. He doubles wages to five dollars a day, partly because turnover was extreme — the work was numbing. Mass production makes durable goods affordable to the people making them, which is the basis of twentieth-century consumer economies, and it makes labour interchangeable in a way that reshapes industrial politics.

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